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Americans drinking better but less coffee: poll
By Marcy Nicholson
Reuters
March 08, 2008
But overall daily coffee consumption eased to 55 percent of adults from 57 percent a year ago. In 2004, the
figure was 49 percent.
Daily consumption by 18-to-24-year-olds fell to 26 percent from a high of 37 percent in 2007, the NCA said.
"As we've seen in prior periods of economic softness, this age group is particularly hard hit, resulting in higher
than average levels of unemployment," said Mark DiDomenico, director of Foodservice Insights with Sara
Lee.
"With their lower than average incomes, higher gas prices will also cause these consumers to forego
discretionary spending on certain items, including the daily stop for coffee."
The NCA did not release numbers on the amount of coffee consumed in the United States.
This year marked the first time the NCA conducted an online survey parallel to the telephone survey. The
association said it plans to conduct the survey completely online in 2009.
The NCA could not immediately provide the margin of error of the survey, which has been conducted since
1950.
(Editing by John O'Callaghan)
By Marcy Nicholson
Reuters
March 08, 2008
- AVENTURA, Florida
(Reuters) - More
Americans are drinking
gourmet coffee than ever
before but fewer people
overall are having any kind
of coffee every day, the
National Coffee
Association of USA (NCA)
said on Saturday.
More than 6,000 adults in
the United States were
questioned in a telephone
and Internet poll in January
and February for the 2008
National Coffee Drinking
Trends survey to be
published in May.
Preliminary data was
released at the NCA's
annual convention in
Florida.
- According to the survey, 17
percent of adults drank
But overall daily coffee consumption eased to 55 percent of adults from 57 percent a year ago. In 2004, the
figure was 49 percent.
Daily consumption by 18-to-24-year-olds fell to 26 percent from a high of 37 percent in 2007, the NCA said.
"As we've seen in prior periods of economic softness, this age group is particularly hard hit, resulting in higher
than average levels of unemployment," said Mark DiDomenico, director of Foodservice Insights with Sara
Lee.
"With their lower than average incomes, higher gas prices will also cause these consumers to forego
discretionary spending on certain items, including the daily stop for coffee."
The NCA did not release numbers on the amount of coffee consumed in the United States.
This year marked the first time the NCA conducted an online survey parallel to the telephone survey. The
association said it plans to conduct the survey completely online in 2009.
The NCA could not immediately provide the margin of error of the survey, which has been conducted since
1950.
(Editing by John O'Callaghan)
Coffee pours into cups from a machine at a coffee stand in central Sydney September 13, 2007.
More Americans are drinking gourmet coffee than ever before but fewer people overall are
having any kind of coffee every day, the National Coffee Association of USA (NCA) said on
Saturday. - REUTERS/Mick Tsikas
More Americans are drinking gourmet coffee than ever before but fewer people overall are
having any kind of coffee every day, the National Coffee Association of USA (NCA) said on
Saturday. - REUTERS/Mick Tsikas