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| ...LETTERS TO THE EDITOR |
Dear Wondwossen,
Congratulations! Your website -- on its first official day -- is already the best single window on the coffee industry from the
grower to the consumer, with detours to regulators, governments and researchers.
The resulting controversy between Ethiopia and Starbucks, which rejected Ethiopia's request to acknowledge its
trademark claims, inspired your blog, Coffee Politics, which I have admired from its earliest days. It has now matured
into the ambitious and valuable Coffee Monitor. As we await the outcome of the negotiations between Ethiopia and
Starbucks, the launch of your new information service could not be more timely. I look forward to the same fairness
balance about this agreement and hope that a spirited exchange of views will be forthcoming from your readers.
My own involvement with the coffee industry came about only recently, when I originated the concept of coffee
trademarking for Ethiopia. A new NGO, LightYears IP, was looking for a significant project that promoted intellectual
property as a development tool. I suggested Ethiopian coffees to the NGO as a candidate, which it accepted, and over
the past few years initiated and extended the relationship with the Ethiopian government. In this way I unexpectedly
became a small participant in a huge industry.
Coffee is being accepted in huge new markets in China and India, and appreciation of fine coffees continues to grow in
established markets. The coffee industry is dynamic and growing. Your timing couldn't be better.
Best wishes for a great reception and long term success.
Warmly,
Shlomo Bachrach
________________________________
Congratulations! Your website -- on its first official day -- is already the best single window on the coffee industry from the
grower to the consumer, with detours to regulators, governments and researchers.
The resulting controversy between Ethiopia and Starbucks, which rejected Ethiopia's request to acknowledge its
trademark claims, inspired your blog, Coffee Politics, which I have admired from its earliest days. It has now matured
into the ambitious and valuable Coffee Monitor. As we await the outcome of the negotiations between Ethiopia and
Starbucks, the launch of your new information service could not be more timely. I look forward to the same fairness
balance about this agreement and hope that a spirited exchange of views will be forthcoming from your readers.
My own involvement with the coffee industry came about only recently, when I originated the concept of coffee
trademarking for Ethiopia. A new NGO, LightYears IP, was looking for a significant project that promoted intellectual
property as a development tool. I suggested Ethiopian coffees to the NGO as a candidate, which it accepted, and over
the past few years initiated and extended the relationship with the Ethiopian government. In this way I unexpectedly
became a small participant in a huge industry.
Coffee is being accepted in huge new markets in China and India, and appreciation of fine coffees continues to grow in
established markets. The coffee industry is dynamic and growing. Your timing couldn't be better.
Best wishes for a great reception and long term success.
Warmly,
Shlomo Bachrach
________________________________
| ...SPONSORS |
Dear Wondwossen,
Congratulations on your new Coffee Monitor website. It is terrific, and I believe will be of tremendous interest to the
industry... Thanks again for putting this new website together, and best of luck with it!
Rick Peyser
Director of Social Advocacy and Coffee Community Outreach
Green Mountain Coffee Roasters
________________________________
Congratulations on your new Coffee Monitor website. It is terrific, and I believe will be of tremendous interest to the
industry... Thanks again for putting this new website together, and best of luck with it!
Rick Peyser
Director of Social Advocacy and Coffee Community Outreach
Green Mountain Coffee Roasters
________________________________
Dear Wondwossen,
I hope that you'll make sure the site covers more than just the specialty coffee sector.
Carl
________________________________
I hope that you'll make sure the site covers more than just the specialty coffee sector.
Carl
________________________________
Wondwossen,
Hello and Thanks for the link! I posted it on my blog today, ...Hopefully some people will take a look...
Nice job and Thanks!
Michael
http://coffeemessiah.blogspot.com/
________________________________
Hello and Thanks for the link! I posted it on my blog today, ...Hopefully some people will take a look...
Nice job and Thanks!
Michael
http://coffeemessiah.blogspot.com/
________________________________
Thanks,
The website looks terrific! I'll let you know any thoughts I have as I get used to it.
Peter van Schaick
________________________________
The website looks terrific! I'll let you know any thoughts I have as I get used to it.
Peter van Schaick
________________________________
Note:
It is simply fantastic to start off the first day with such a warm welcome and number of visitors in the four digits! It feels
terrific! I am especially fascinated by the positive responses and good wishes expressed in ALL of the several emails I
received today. Thank you! I will publish most of your messages as appropriate. I value your feedback; please
continue to let me know what you think. I want to hear what you like or what you do not like about what I am doing.
Send your emails to editor@coffeemonitor.com and rest assured that your thoughts will be put to work in improving the
contents of Coffee Monitor.
Sincerely,
Wondwossen Mezlekia
Editor
------------
NB: The Announcement From Coffee Politics was sent to friends and a few readers of Coffee Politics on June 10, 2007
marking the launching of Coffee Monitor.
| © Coffee Monitor 2007 . All Rights Reserved |
 | |  | |  |
You're Right On Target!
Dear Wondwossen,
Your new Coffee Monitor website is the first generation of aggregate news for the global coffee industry. Congratulations
on presenting this New Media with careful thought and professional execution.
Through your website, I believe the coffee industry will become less fragmented and more connected in every segment
- from growers to consumers.
Thanks for your innovative contribution to the coffee industry.
Sincerely,
Suzanne Brown
Brown Marketing Communications LLC
Making Connections That Move Ideas To Market
www.browncommunications.us
________________________________
Dear Wondwossen,
Your new Coffee Monitor website is the first generation of aggregate news for the global coffee industry. Congratulations
on presenting this New Media with careful thought and professional execution.
Through your website, I believe the coffee industry will become less fragmented and more connected in every segment
- from growers to consumers.
Thanks for your innovative contribution to the coffee industry.
Sincerely,
Suzanne Brown
Brown Marketing Communications LLC
Making Connections That Move Ideas To Market
www.browncommunications.us
________________________________
The Rise of a New Coffee Blog - Review
"Wondwossen is launching Coffee Monitor. The idea is collect and then disperse all available information about coffee.
There is no mention of fair trade on the About page, but as Dan Jaffee notes in his book Brewing Justice, information
can make all the difference to small-scale growers and their organizations. With this in mind, this site could make a very
real contribution to fair trade." Read the review at Just Things - The Fair Trade Journal of Applied Counter-Economics
(http://justthings.info/coffeemonitor) by Steve Herrick
_______________________
"Wondwossen is launching Coffee Monitor. The idea is collect and then disperse all available information about coffee.
There is no mention of fair trade on the About page, but as Dan Jaffee notes in his book Brewing Justice, information
can make all the difference to small-scale growers and their organizations. With this in mind, this site could make a very
real contribution to fair trade." Read the review at Just Things - The Fair Trade Journal of Applied Counter-Economics
(http://justthings.info/coffeemonitor) by Steve Herrick
_______________________